Welcome to Casaluna® Bedding, Comforter, Sheets, Pillows, Towels! We are thrilled you found your way to our little slice of home goods heaven. Our goal is to provide you with an oasis of calm and comfort right in your own home through our thoughtfully designed linens and decor.
Our Brand Story
Casaluna was born in 2005 out of a desire to bring luxurious bedding and bath essentials to customers at an accessible price point. Since our founding, we have been committed to three pillars:
- Quality – Our products are crafted from superior materials like organic cotton, modal, and linen. They are made to last through years of use and laundering.
- Comfort – We carefully test our bedding to ensure it provides the perfect level of softness and breathability for a great night’s sleep. Our towels are plush and cozy.
- Sustainability – Environmental responsibility is important to us. We use OEKO-TEX® certified dyes and fabrics, look for partners committed to ethical production, and aim for sustainability across our business.
Casaluna is brought to you by Target, one of America’s most loved retailers. Through Target’s size and scale, we are able to keep our prices reasonable without sacrificing our commitment to exceptional quality and comfort.
Our Product Lines
We currently offer two main product lines to help build your at-home sanctuary:
Bedding
Our bedding includes all the linens you need to create a luxurious sleep space. Choose from duvet covers, comforters, quilts, sheets, pillowcases, shams, and decorative pillows. Available in soothing solid colors and patterns like stripes, floral, or medallion motifs.
Materials: Our bedding is crafted from natural, breathable fabrics like cotton, linen, rayon from bamboo and silk. Percale, waffle and sateen weaves provide varied textures.
Features: Look for details like embroidery, tassels, ribbon trim, and elaborate stitching for added visual interest.
Bath
Our bath collection will turn your bathroom into a spa-like retreat. It includes bath towels, hand towels, wash cloths, bath rugs, shower curtains and bath accessories.
Materials: Plush, absorbent fabrics like cotton, waffle weave cotton and modal cotton. Natural materials like seagrass, wood and ceramic for accessories.
Features: Generous sizes, from bath sheets to guest towels. Styles range from solid colors to stripes and patterns. Accent with accessories like tissue holders, trays, and wastebaskets.
Beyond our core bedding and bath lines, we also periodically launch special seasonal collections and designer collaborations. For example, in the fall we release cozy bedding featuring warmer colors and materials perfect for the cooler months.
Our Design Philosophy
The Casaluna design philosophy is centered on creating a relaxed, welcoming environment through intentional choices in color, material, and texture.
Color
Our color palette focuses on soft, neutral earth tones like cream, tan, gray and brown. These timeless shades provide a soothing backdrop for rest and renewal. We also incorporate light blue and green for a subtle pop of color.
Material
We select fabrics that feel good against the skin and provide comfort. Breathable cottons, silky soft modal, lightweight linen, and eco-friendly bamboo rayon are among our go-to’s.
Texture
Varied fabric finishes add visual and tactile interest. From nubby waffle weave towels to smooth sateen sheets, we combine textures to create a multi-sensory experience.
Pattern
Look for classic patterns like stripes, trellis and floral, often in muted palettes that don’t overwhelm the space. We also design solid sheets and quilts to anchor busier prints.
Our Commitment to Quality
At Casaluna, quality is our top priority. We meticulously inspect our products at each stage of production to ensure they meet our stringent standards.
Stringent Supplier Selection
We only work with suppliers and manufacturers who demonstrate excellent craftsmanship and ethical, sustainable practices. This includes fair treatment of workers and steps to minimize environmental impact.
Premium Materials
Our products are made from durable, natural fabrics that feel wonderful and stand the test of time. For bedding, we use long-staple cotton, linen, modal and silk. Our towels feature zero-twist yarns and high-density construction.
OEKO-TEX® Certified
Our entire line of linens and towels are OEKO-TEX® certified, meaning they have passed extensive testing for over 100 harmful substances. This gives our customers peace of mind.
In-House Testing
In addition to third-party certifications, we conduct rigorous in-house testing. This includes laundering, tear strength tests, and inspecting for any imperfections in construction.
Consumer Testing
Before launching any new product, we enlist consumer testers to try it out. Their real-world feedback helps us perfect details like fabric weight, stitching and overall comfort.
Our meticulous quality control gives you complete confidence in Casaluna. We want every product to meet and exceed your expectations for luxury, comfort and longevity.
Our Commitment to Sustainability
In addition to quality, environmental responsibility is a core value. We aim to reduce our environmental footprint across all business operations.
Organic Cotton
We use luxuriously soft organic cotton grown without toxic pesticides and synthetic fertilizers that damage the soil and groundwater. Organic farming methods also benefit farmworkers.
Eco-Friendly Dyeing Process
Our manufacturing partners utilize solutions like recycling wastewater from the dyeing process so fresh water consumption is minimized. This protects local water supplies.
Renewable Energy
We are increasing our reliance on renewable energy sources like solar and wind instead of fossil fuels that generate greenhouse gasses. This includes installations at our retail stores.
Forest Stewardship Council® Certified
We source wood furnishings, decor and packaging materials from FSC® certified suppliers. This ensures trees are harvested sustainably to protect forest ecosystems.
Recycled Packaging
Many of our products ship in sustainably sourced, recycled packaging materials like cardboard boxes and paper tape printed with non-toxic inks.
Chemical Reduction
Green chemistry principles guide our product development to reduce or eliminate harmful chemicals wherever possible. We also disclose product ingredients via transparency initiatives.
Industry Collaboration
We engage with organizations like the Sustainable Apparel Coalition to support larger industry-wide efforts to reduce environmental impacts across global supply chains.
Through big and small changes, we strive to operate our business responsibly for people and the planet. Though there is always more work to be done, we are committed to continuous improvement.
Our Commitment to Community
Giving back to our communities is extremely important to us. We aim to make a positive social impact in the following ways:
Charitable Partnerships
We partner with organizations that help provide basic necessities to disadvantaged populations. Some of our partners include Good360, Teen Challenge, St. Jude Children’s Research Hospital, and The Salvation Army.
Employee Volunteerism
Our employees regularly volunteer time to build homes with Habitat for Humanity, serve meals at soup kitchens, and more. We also match employee donations to amplify their impact.
The Big Give
Each year, Target sponsors The Big Give, an employee volunteer event supporting local nonprofits. We’ve packaged school supplies, built community gardens, and more.
Diverse Suppliers
We are committed to growing our partnerships with minority and women owned businesses. This helps develop diverse suppliers and fuel economic opportunity.
Inclusive Business Practices
Our goal is to build a team and brand reflecting the diversity of our guests. We strive to maintain inclusive policies and practices in our hiring, marketing, product development, and more.
Casaluna aims to not just provide quality products, but also enrich communities. We believe business should make the world a little bit better.
Our Roots at Target
Casaluna is a brand created and managed by Target, one of America’s favorite retailers meeting guests’ needs for style, convenience and value for over 60 years.
National Scale
With over 1,900 retail locations across the United States, Target’s size and scope allows us to keep Casaluna prices affordable without sacrificing quality.
Supply Chain Expertise
Leveraging Target’s sophisticated global supply chain allows us to efficiently design, manufacture and distribute Casaluna goods to a national audience.
Multi-Category Mix
As part of the Target portfolio, Casaluna complements popular in-store and online brands spanning apparel, home, baby, electronics and more.
Commitment to Community
Target and Casaluna share a passion for community engagement, from volunteerism to charitable partnerships supporting families in need.
While crafted exclusively for Target, Casaluna maintains its own aesthetic point of view that makes it stand apart: a keen eye for impeccable design and a mission to help customers craft sanctuaries filled with beauty, comfort and calm.
The Casaluna Difference
We believe Casaluna offers something special in the world of home goods and linens:
Design Finesse
We possess a discerning eye for thoughtful design that imparts simplicity, quality and comfort through well-chosen colors, prints, materials and details.
Value Focus
By leveraging Target’s size and operational expertise, we can offer hotel-worthy quality at attractive prices compared to smaller premium brands.
Feel-Good Factor
Customers tell us our products have a “feel-good factor” – they just feel soothing and uplifting in a way that enhances your home.
Effortless Style
We take care of the design details so you can easily craft a cohesive sanctuary without having to overthink complementing pieces.
Shared Values
Our commitment to community, inclusion, sustainability and ethical business resonates with today’s conscious consumer.
We pour our energy into perfecting every stitch, color and texture so you can build a refuge filled with beauty, comfort and calm. Welcome home – we’re so glad you’re here!